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ANDY LYNCH

Marketing Program Creation | Communications Strategy | Information Engineering | Brand Development

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"Creativity is intelligence having fun."

Albert Einstein

RES: Quote

POINT OF RENTAL SOFTWARE, FORT WORTH, TX

Product Marketing Manager

At Point of Rental, a global leader in inventory management and rental / for hire software solutions, I am the founding PMM, leading the development and execution of Go-To-Market (GTM) programs to accelerate the growth and success of the organization and its customers.

I foster cross-functional team partnerships to ensure Point of Rental product offerings are effectively positioned and promoted. Additionally, I spearhead events, campaigns, and strategic programs to ensure positive revenue pipeline.

Point of Rental serves over 5,000 businesses in 78 countries, providing industry-leading rental and inventory management software that earns awards year after year.​

SMC³, PEACHTREE CITY, GA

Product Marketing Manager

As the founding PMM for SMC3, I created and executed the product marketing strategy and developed multichannel go-to-market materials and tactics for the leader in less-than-truckload (LTL) data, education, and agile developed business solutions.

  • Produced collateral to sell API, TMS-integration, rating, and transit-time solutions.

  • Increased MQL’s by more than 25% year-over-year via top- and mid-funnel go-to-market programs

  • Integrated sales intelligence search platform, reducing sales team manual lead searches by an estimated 6-8 hours - per AE, per week

  • Produced general, persona-focused, and downstream business development toolkits

  • Partnered with alliance partner channel customers, building co-branded and white-labeled sales generation materials

MERCER CONSULTING, ATLANTA, GA

Senior Marketing Strategist

Designed and executed multi-channel B2B lead generation / client acquisition programs and client retention / win-back marketing strategies for a global workforce-solutions consulting firm.

  • Produced engagement and sales-focused marketing programs targeting Fortune 500 US and Canadian verticals, with year-over-year MQL, SQL, and ARR growth KPI’s that were met or exceeded by as much as 60%

  • Built and improved marketing automation programs designed to engage target audiences based on their respective positions in the customer journey

  • Co-managed geographically remote teams of graphic designers, web / email coordinators, and event managers

IRVING ENERGY, PORTSMOUTH, NH

North American Marketing Manager

Conducted successful B2C marketing, corporate advertising and retail sales activities for privately owned energy company serving New England and the Canadian Maritimes.

  • Managed marketing team's daily activities including digital analytical reporting (Google Analytics reports, digital asset, MQL pipeline reports), asset creation, and administrative functions

  • Established co-marketing programs for alliance partner channel

  • Conducted series of annual online and in-person roundtable customer audits in the US and Canada. Results data led to improve CRM programs, revitalize voice response (IVR) system and improve VOC team metrics

SPRAGUE ENERGY, PORTSMOUTH, NH

Senior Marketing Communications Manager

Directed all communication and branded marketing programs – including print, digital, and POP advertising campaigns, corporate presentations, and sales promotions for one of the largest independent suppliers of energy products and related services in the Northeast United States.

  • Created go-to-market strategies for new product and service launches.

  • Managed corporate brand and communications channels including web, print, email, press event organization, and media coverage.

  • Redesigned all corporate business collateral (digital and print) to align with corporate brand.

  • Managed internal support staff and all marketing vendors for program scheduling and budget.

  • Created and managed retail partner CRM initiative – provided advertising and brand services to retail clients, helping them improve brand equity and sales in their served geographies.  

  • Managed annual March of Dimes and the Muscular Dystrophy Association fund-raising initiatives.

EPIK COMMUNICATIONS, ORLANDO, FL

Manager, Marketing Communications

Managed corporate brand identity for a wholesale, fiber-optic based, telecommunications startup serving the Southeast United States and Latin America

  • Created and produced all graphic design, tradeshow elements, online and print advertisements, and corporate presentations for the organization.

  • Managed creation, vendor management and launch of corporate website redesign.

  • 2001 award winner for best booth design; created interactive display to attract and retain foot traffic.

EDUCATION

  • Bachelor of Arts – English (Journalism Program)                                         

  • Mass Communications Certification   

  • Editor-in-Chief, The Owl, (Student Newspaper)

VOLUNTEERING

  • Peachtree Aquatic Club (Certified USA Swimming Coach) – USA Swimming program in Peachtree City, GA

RES: CV

Marketing Strategy – Project and Team Management – Decision Making – Budgeting – Client Engagement – Presentation Design – Brand Advocate – Marketing Automation – Web and Social Media Content Creation – Direct Mail – Print Advertising – Adobe Creative Suite – Microsoft Office

©2023 lynchpinmarketing, LLC

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